Privacy Policy Last updated: March 2026 | Version 1.0 | Market: United States
01 — Introduction
ADS CONVERSION LLC, operating as Bullseyes Club, is committed to protecting your personal information and being transparent about how we collect, use, and share it. This Privacy Policy applies to all data collected through our website, mobile experience, and any communications with our team.
By visiting our store, creating an account, or making a purchase, you acknowledge that you have read and understood this policy. If you do not agree, please do not use our services.
This policy complies with applicable US federal and state privacy laws, including the California Consumer Privacy Act (CCPA), the California Online Privacy Protection Act (CalOPPA), and the Children's Online Privacy Protection Act (COPPA).
We may update this policy periodically. Material changes will be communicated via email or a prominent notice on our website. The date at the top of this page always reflects the most recent revision.
02 — Information We Collect
We collect information you provide directly to us, information generated automatically when you use our store, and information from third-party services.
Identity data — Name, email address, phone number — collected when you create an account or check out. Transaction data — Order history, items purchased, payment method type — generated when you place an order. Delivery data — Shipping address, delivery preferences — provided directly at checkout. Device & usage data — IP address, browser type, pages viewed, time spent — collected automatically via cookies and analytics. Communications data — Support messages, emails, chat logs — generated when you contact us. Marketing preferences — Email opt-in/out status, communication preferences — provided or updated by you at any time.
We do not collect or store full payment card numbers. All payment processing is handled by Shopify Payments (PCI DSS Level 1 certified). We only receive a transaction confirmation and the last four digits of the card used.
03 — How We Use Your Data
We use the information we collect only for legitimate purposes directly related to providing and improving our services:
Order fulfilment — to process, ship, and follow up on your purchases, including sending order confirmations and tracking updates. Customer support — to respond to enquiries, resolve disputes, and handle returns and exchanges. Account management — to create and maintain your account, save preferences, and provide access to order history. Marketing communications — to send promotional emails, new arrivals, and offers — only if you have opted in. You can unsubscribe at any time. Analytics and improvement — to understand how our store is used, identify issues, and improve the shopping experience. Fraud prevention and security — to detect and prevent unauthorised transactions, chargebacks, and other fraudulent activity. Legal compliance — to meet our obligations under applicable US laws, including tax reporting and consumer protection requirements.
We do not sell your personal data to third parties for their own marketing purposes.
04 — Sharing Your Information
We share your information only where necessary and only with parties bound by appropriate confidentiality and data protection obligations:
Shopify Inc. — our e-commerce platform, which hosts and processes all store data. Shopify's own Privacy Policy applies to data processed on their infrastructure. Shipping carriers — your name and delivery address are shared with carriers (UPS, FedEx, USPS, or similar) solely to fulfil your order. Payment processors — Shopify Payments securely handles all payment data. No full card details pass through our systems. Marketing platforms — if you have opted into email marketing, your email address may be stored in our email service provider. You can opt out at any time. Analytics providers — anonymised or aggregated usage data may be shared with analytics tools such as Google Analytics. Legal authorities — we may disclose information when required by law, court order, or to protect the rights, property, or safety of Bullseyes, our customers, or others.
We never sell, rent, or trade your personal information to unaffiliated third parties for their own commercial or marketing purposes.
05 — Shopify & Third Parties
Our store is built on Shopify, which acts as a data processor on our behalf. Shopify stores your data on secure servers and may process it in accordance with their own privacy policy, available at shopify.com/legal/privacy.
Our store may use the following tools, each subject to their own privacy practices:
Shop Pay — Shopify's accelerated checkout and installments product. Data is governed by Shopify's Privacy Policy. Shopify Analytics — basic store analytics including sessions, conversion rates, and top products. Google Analytics — anonymised traffic and behaviour analytics. You can opt out via Google's opt-out browser add-on. Meta Pixel (if active) — used for advertising and retargeting on Facebook and Instagram. Governed by Meta's Data Policy.
Third-party links on our site lead to external websites with their own privacy policies. We are not responsible for the privacy practices of those sites.
06 — Cookies & Tracking
We use cookies and similar tracking technologies to operate our store, remember your preferences, and understand how visitors use our site.
Essential — Shopping cart, checkout session, login state — cannot be disabled, required for the store to function. Functional — Language, currency, and regional preferences — can be disabled via browser settings. Analytics — Page views, traffic sources, behaviour patterns — can be disabled via cookie consent or browser settings. Marketing — Ad targeting, retargeting, conversion tracking — can be disabled via cookie consent or opt-out tools.
You can manage or disable non-essential cookies through your browser settings or our cookie consent tool. Disabling certain cookies may affect your shopping experience.
07 — Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law.
Order and transaction records — retained for a minimum of 7 years to comply with US tax and accounting regulations. Account data — retained for as long as your account remains active, and deleted within 30 days of a verified account deletion request. Marketing data — retained until you unsubscribe or request deletion. Support communications — retained for up to 3 years to assist with future enquiries and dispute resolution. Analytics data — anonymised or aggregated after 26 months and may be retained indefinitely in aggregated form.
When data is no longer needed, it is securely deleted or anonymised.
08 — Your Rights
Depending on your state of residence, you may have the following rights regarding your personal data. We honour all requests within 45 days of receipt.
Right to know — you may request a copy of the personal information we hold about you, including the categories, sources, and purposes for which it was collected. Right to correct — you may request that we correct inaccurate or incomplete personal information. Right to delete — you may request deletion of your personal data, subject to legal retention obligations such as order records required for tax purposes. Right to opt out of marketing — you may unsubscribe from marketing emails at any time via the link in any email, or by contacting us directly. Right to non-discrimination — exercising any of these rights will not result in any change to the pricing or quality of service you receive.
To exercise any of these rights, contact us via the contact page. We will verify your identity before processing any request.
09 — California Residents
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
Right to know — the specific pieces of personal information we have collected about you over the past 12 months. Right to delete — personal information we have collected, subject to certain exceptions. Right to correct — inaccurate personal information we maintain about you. Right to opt out of sale or sharing — we do not sell or share your personal information for cross-context behavioural advertising. Right to limit use of sensitive data — we do not collect sensitive personal information as defined by the CPRA.
To submit a CCPA request, contact us via the contact page with the subject line "California Privacy Request." We will respond within 45 days. You may also designate an authorised agent to submit a request on your behalf.
Bullseyes does not discriminate against consumers who exercise their California privacy rights.
10 — Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration.
SSL/TLS encryption — all data transmitted between your browser and our store is encrypted in transit. PCI DSS Level 1 — payment processing through Shopify Payments meets the highest standard of payment card security. Access controls — access to customer data is limited to personnel who need it to perform their job functions. Shopify infrastructure — our store is hosted on Shopify's SOC 2 Type II certified infrastructure.
No method of transmission over the internet is 100% secure. In the event of a data breach that affects your rights, we will notify you as required by applicable law.
11 — Minors
Our store is not directed at children under the age of 13, and we do not knowingly collect personal information from anyone under 13. If we become aware that we have inadvertently collected data from a child under 13, we will delete it promptly.
This policy complies with the Children's Online Privacy Protection Act (COPPA). Parents or guardians with concerns about a minor's data should contact us directly.
12 — Contact Us
For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact our privacy team via the contact page. We aim to respond within 1–2 business days and will resolve all privacy requests within 45 days as required by law.
For California-specific requests, include "California Privacy Request" in your message. For general data deletion or access requests, include "Privacy Request."
Last revised March 2026 — Version 1.0. These conditions supersede all prior versions. ADS CONVERSION LLC — Bullseyes Club.